Ticket batches: how to price your party without losing your crowd
How many batches to open, how much to raise between them and when to switch, with examples from salsa, zouk and forró parties.
In this article
A batch is the unit of ticket sales on Baila: a name, a price, a quantity and a sales window. Dance parties usually sell well with three batches plus door sales, with increases of 20% to 35% between them. How you define your batches shapes both your revenue and the pace of sales.
What a batch is
Each batch represents a price tier. The first rewards people who buy early; the following ones get more expensive as the date approaches. Your crowd understands this logic and responds to it, as long as the rules are clear on the event page.
Every event has at least one batch. Each batch has its own name, price, quantity and sales start and end dates. When the end date arrives, the batch is deactivated automatically, even if tickets remain. The next batch can open on a date or after the previous one sells out.
For the buyer, what matters is being able to predict the next increase. A name like "1st batch dance floor" and a visible end date on the page do more for the pace of sales than any last-minute promotion.
How many batches to open
For most parties, three batches plus door sales are enough:
- Pre-sale: lowest price, small quantity, open for a few days. It rewards your loyal base and produces the first sales that act as social proof.
- Batch 1 and batch 2: where most sales happen. These are the batches that fund the party.
- Door: the highest price, for people who decide at the last minute. It is also the reference that makes the earlier batches look like a good deal.
Small events, up to 150 people
Two batches are usually enough. More than that fragments demand and leaves each batch with few units, which makes it harder to read how sales are going.
Congresses and festivals
With sales starting months ahead, it makes sense to open four or five batches and separate full passes from single-night tickets. Each ticket type can be its own batch, with an independent quantity.
How much to raise between batches
Increases between 20% and 35% per batch are perceived as fair. Below that, the crowd feels no urgency; above it, people who missed the previous batch tend to give up rather than pay the difference.
| Batch | Price | Quantity | Closes |
|---|---|---|---|
| Pre-sale | R$ 40.00 | 80 | Oct 10, 11:59 pm |
| Batch 1 | R$ 55.00 | 120 | Oct 24, 11:59 pm |
| Batch 2 | R$ 70.00 | 100 | Oct 31, 11:59 pm |
| Door | R$ 90.00 | Remaining | Nov 1, 10 pm |
The values above are an illustrative example for a 300-person party, in Brazilian reais. Adjust them to your costs and your audience: the ratio between batches matters more than the absolute numbers.
Two things to watch in this math:
- The first batch is not the "real" price with a discount. It has to cover your fixed cost per person. If the pre-sale sells out and still leaves the party in the red, the discount was too big.
- The door batch works as an anchor. Even if few people pay that amount, it defines how much of a saving the earlier batches feel like.
A batch that sells out in an hour is not a success. It is revenue left on the table.
When to switch batches
There are three ways to close a batch. Pick one and state it in the event description.
- By quantity: the batch switches when it sells out. It creates real urgency but is unpredictable: it can happen on a Tuesday at 3 am with nobody around to announce it.
- By date: the batch switches on a fixed day and time. Easier to announce and to plan your communication around.
- Whichever comes first: combines both rules. On Baila, you can set the end date on a batch and, on the next one, choose the activation mode "after the previous batch sells out".
Announce the switch 48 hours ahead on your channels. The countdown concentrates sales on the last day of the batch, and that is the day your promoters convert best.
If a batch runs out earlier than planned, you can add a new batch at any time, even with the event already published. The new batch shows up for buyers immediately.
Batches and promoters
Each promoter invited to the event gets their own link with their slug, in the form ?ref=<slug>. Anyone who buys through that link reaches checkout with the promoter's coupon applied, and the sale is credited to them in the metrics panel, whatever batch is active.
That enables two practical uses:
- Goals per batch: agree with your team that the reward unlocks when they reach a number of sales before batch 1 switches.
- Discount per promoter: when inviting, set a percentage or fixed discount. The buyer sees the discount applied to the current batch price.
Frequently asked questions
Do I need a door batch?
It is not required, but it helps sell to people who decide on the spot and it works as a price anchor. Without it, online sales end when the last batch closes.
What happens to the tickets left over in a batch?
On Baila, when the end date arrives the batch is deactivated even if tickets remain. If you want to sell what is left, create a new batch with the remaining quantity. You can do that at any time, with the event published.
Can I have a free batch and a paid one in the same event?
Yes. A batch priced at zero issues free tickets, and it can sit next to paid batches on the same page. Baila's fee applies only to paid tickets.
How do I stop one person from buying the whole first batch?
Use the per-CPF limit. It can apply to the whole event or to a specific batch; when both exist, the stricter one wins.
Sources
- How to create ticket tiers, Baila help center, accessed September 30, 2026.
- Difference between an event-level limit and a tier-level limit, Baila help center, accessed September 30, 2026.
- How the promoter affiliate link applies the coupon automatically, Baila help center, accessed September 30, 2026.